SOJ Insider | IMC Reception in DC

IMC hosts reception in Washington, D.C.

By Briana Warner

The School of Journalism’s Integrated Marketing Communications (IMC) online graduate program hosted a ‘meet and greet’ event in February 2008 at the National Press Club in Washington, D.C. Current IMC students and faculty and D.C. professionals attended the reception to meet face-to-face and learn more about the innovative master’s degree program.

The event was coordinated by SOJ alumnus Mike Fulton (BSJ, 1979) to help raise awareness about the program.

“The online IMC graduate program is one of WVU’s crown jewels with in-state appeal and out-of-state potential,” said Fulton, executive vice president at GolinHarris in Washington. “That is why I was pleased to help shine a light on the IMC program. As someone who constantly looks for talent at GolinHarris, we appreciate those who understand and have been trained in integrated communications techniques.”

IMC Program Director Chad Mezera said the event allowed students and professors in the online program to meet in person.

“While our program strategy is to deliver quality curriculum in an online environment, we realize that face-to-face contact is what inspires prospective students,” said Mezera. “The point of the event was to promote a sense of community. IMC is not just another online program. We are about interaction, and our value comes from the students and faculty who contribute to the community.”

Mezera hopes to hold another reception in Atlanta, Ga., and to form a program alumni chapter in Charleston, W.Va.

While the event attracted potential students from the D.C. area, current students also benefited from the opportunity.

“At every IMC event I attend, I experience a sense of community,” said Dave Micheals, IMC student. “From my conversations with prospective students, it’s clear that the IMC program has really tapped into an unmet need.”

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