SOJ Insider | Robertson

Young alumni highlights

Advertising degree benefits BET, alumnus

By Jessica Carloss

The youngest account manager working at BET, advertising alumnus Sean Robertson (BSJ, 1999) is making his way up the corporate ladder. Being one of the only members of the team with an advertising degree has given Robertson an edge over others in the company.

“What has helped make me successful has been my advertising degree,” said Robertson. “My WVU education has helped me understand the business aspect of what I do and has fed my creative side as well.”

When Robertson first arrived at WVU, he knew what his path would be.

“I always knew that I wanted to do some form of business or marketing, and I quickly decided I enjoyed the creative aspect of business advertising.”

During his sophomore year, Robertson worked for The Daily Athenaeum as a copy editor and then moved to advertising sales, which reinforced his post-graduation plans.

Turner Broadcasting hired Robertson as an assistant in a marketing group after graduation, and in October 2000, Robertson moved to BET, where he started his work in sales. In just three years, he was promoted to account manager, where his job involves working directly with agencies and clients, pitching various advertisement opportunities, ranging from runway shows to television ad time.

“The journalism school is unlike any other program at WVU,” said Robertson. “It forced me to be a creative problem solver. This is a lot of what my job is – it allows me to find solutions in different ways. That was one of the most valuable things I learned at the School of Journalism.”

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