SOJ Insider | Riley

Young alumni highlights

Broadcaster turns to the Web

By Briana Warner

Sitting at his Chicago desk producing podcasts for NBC5, Marcus Riley (BSJ, 1993) often reflects on his college education and his work for WVU’s campus radio station, U92.

Riley says it was his production work and School of Journalism education that gave him the foundation to be successful in new media.

“Even though I’m working on podcasts and web content, I use journalism skills every day,” said Riley. “The School of Journalism gave me that strong base.”

Riley, an alumnus of the broadcast news program, started his profession as a television reporter but has since made the transition into multimedia and online journalism.

As the web development manager for Chicago’s NBC5, Riley facilitates the direction of all online production and strategy. He is the content designer for NBC5’s section on the Summer 2008 Olympics. In addition, he directs a group of bloggers called the “Street Team” and other blogging groups representing the disabled community and Chicago’s sports teams. Riley also reports for and produces web-exclusive lifestyle and entertainment packages for

Riley believes in keeping his skill set diverse and encourages up-and-coming journalists to do the same.

“Don’t think about just being in broadcast news, for instance,” said Riley. “Get your hands in as much as possible, because you never know how the industry will evolve and what you will be asked to do.”

Staying involved in emerging journalism has paid off for Riley. In 2005, he won a Regional Emmy for Media Interactivity for his NBC5 podcasts and has been nominated for his online coverage of the Chicago Bears during Super Bowl week.

“It is so important to be as broad as possible and to differentiate yourself from other job candidates with new media skills,” said Riley. “Even if you don’t work with new media now, you will deal with it in the future.”


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